30 November, 2005

USA: Belch Beer Marketing campaign announced

A Californian corporation has announced on November 29 its intention to sell its BelchBeer.com web domain, Belch Beer trademark application and associated marketing material.

The concept behind the marketing campaign is that the Belgian people -- referred to in the ads as "the Belch people" -- are world-famous for their fine beers, and that among the best of all Belgian brewmasters are the monks of Northwind Abbey, who have renounced all voluntary vocalization.

"They take great pleasure in brewing a beer which speaks for them," explained Earl Vickers, CEO of The Sound Guy, Inc. "This is their way of expressing the depth of their satisfaction with beer and with life itself."

The ads begin with the catch-phrase "There's nothing like a good Belch," and conclude by saying, "Belch Beer - so good, you'll want to taste it twice".

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